The founder Fouad Ghazali established FuFu ApS in 2016. The original product, FuFu Energy Drink, is initially launched in Denmark, but the aim is to build a strong global brand. It is our ambition to deliver high-quality energy drinks and our team possess the originality to accomplish that. FuFu’s headquarter is located in Copenhagen, Denmark, while the production and release of FuFu products are carried out at state of the art production facilities in Austria.
“Excellence is never an accident. It is always the result of high intention, sincere effort, and intelligent execution; it represents the wise choice of many alternatives”
Aristotle
“We are not looking for tradition, we only look for innovation, and we do not settle for less than excellence”
F. Ghazali
The FuFu logo symbolise energy and power. It illustrates the Earth’s orbit around the Sun, where the inner circle represents the Sun and the outer circle the path in which the Earth moves around the Sun. Being the Earth’s greatest energy source, every day the Sun radiates enormous amount of energy that is absorbed by land and oceans. Without the Sun, life on Earth will not exist. Even gasoline burned in our car can trace its energy source back to the Sun. There is therefore an inevitable relationship between the Sun and Earth during which active power is generated.
Our vision is:
Our mission is to be a global leading brand and company by building an honest and enduring relationship with our partners and consumers:
Our values are prerequisite for building a strong relationship with our customers, partners and suppliers, and for making our vision a reality. Our key values are that: