Our logo is composed of three colours: blue, yellow and pink. We selected colours that collectively represent strength, energy, fun and happiness, and at the same time symbolise some of our key values.
Blue is known to be peaceful and calming, and it is the most universally liked colour. In particular, the dark blue colour is associated with creativity, intelligence, strength, loyalty, integrity, professionalism and authority. Blue indicates confidence, reliability and responsibility. It is persistent and determined to succeed in anything it pursues. All these characteristics are central to FuFu ApS.
Since blue is not that open to new ideas, we added yellow. It is the colour of new ideas and new ways of doing things, and it captures more attention than any other colour. Yellow is cheerful, energetic, fun, sunshine, happiness and warmth. Yellow is an entertainer. It also enhances enthusiasm and gives greater confidence and optimism. Light yellow is associated with freshness, joy, creativity and intelligence. Together, these are qualities that we would like to inspire in the young generation and our employees.
Being a combination of white and red, Pink shows characteristics of both colours. From the red and white colour, pink gets the desire for action and the achievement of success, respectively. Pink is believed to increase energy, pulse and blood pressure, and it radiates power and passion. The combination of pink and dark blue makes pink a stronger and more sophisticated colour.